A Superior Grade
of Product & Service
Employing the Art of Fine Writing
to Real Estate Copywriting
You Don't Know Elite Real Estate Copywriting Until You Try It
The degrees of quality between real estate content suppliers is akin to the degrees of quality between real estate agents.
Some professionals are just getting the job done, while others perform at a level that defines excellence.
Because that’s what we have to do to stay on top. We set the standard. Our competition adjusts. We set the standard again. Which is fantastic for the market.
Like every contributor to your marketing and advertising, a skillful creative professional has the ability to anoint your brand or listing with emotional impact and a succinct voice that leaves a lasting impression.
We write ad copy on behalf of these brands…
“We have been working alongside Nick for 4 years and he is an absolute pleasure to work with. Whether we are preparing marketing content for the sale of a regular home or a prestige listing for one of Australia’s top agencies, he is professional, friendly and always willing to go above and beyond for our clients. We see him as an integral part of our team and highly recommend his services.”
- Jason & Juri, Co-Founders, Core Photography Pty Ltd
Magnetic copywriting that articulates your excellence
Our aspects of excellence...
Detail
Approaching every job with fresh eyes, we undertake thorough inspections and interviews, using our years of experience to ask the right questions and look in all the right places. The key to our success is we take in every detail we can, then select the ones that’ll be effective to mention this time.
Experience
Starting in 2016, the real estate copywriting branch has written thousands of ads, on behalf of all of the major brands. We have seen and advertised it all - $20mil homes, $15mil apartments, architectural icons, premier suburban homes, warehouse conversions, new developments, Australia’s range of period homes, as well as some unfortunately neglected homes – with an unwavering belief that there is always a buyer wanting to learn more about this one.
Originality
One of the keys to creating a stream of original writing is to approach every job with integrity in the form of fresh eyes. The other key is talent, at a level that makes seasoned real estate agents comment that this is the best copy they have ever read - that's breakthrough advertising.
Pricing
We’re a unique copywriting firm who works as a white-label service for real estate content providers, and also directly with real estate agencies. Monitoring pricing trends for content in general and prestige campaigns, we maintain a valuation of the work that is meaningful to our copywriters, our content partners, our real estate agents and our vendors.
Service
I still cringe when I hear about talented content providers who forget their manners when in the presence of their agent… Or worse– a vendor. We show up to a site inspection with an upbeat attitude, tuning into the needs of the agent and vendor, giving them as much attention and feedback they need to ensure their ad is written to meet – and often exceed – their expectations.
WRITING
Fine writing is as much the art of evoking emotion and telling a story as it is of sharing information. We know the value of words, and we craft sentences that invite readers to imagine themselves experiencing the best features of a home, inspiring their excitement to attend an inspection.
Territory Coverage
From day one, Nicholas has been bold in of the distances he’s willing to travel to attend inspections in Sydney. From the Eastern Beaches to Parramatta, from Palm Beach to Cronulla Beach, and Castle Hill to Engadine, Ambrose Media will continue to serve real estate offices across greater Sydney, expanding our team of copywriters to cater for growth.
We can help write your…
Ad Copy
Bios
Brochures & Flyers
Business Profiles
Database Emails
Information Memorandum
Scripts
Website Content
& more…
Case Studies At Work
Brochure
TAK Architecture in Prague reached out to VMark Design to supply a brochure rewrite for Old Town Gate – a visionary development proposal for Prague’s most iconic strip of commercial real estate. Originally written by staff who have English as a second language, the rewrite refined expressions while instilling the appropriate level of prestige to this remarkable project.
Onsite & Offsite Copywriting
Scripts
Bios
The fruits of a white-label partnership that began in 2018, last year we wrote hundreds of ads for dozens of real estate offices that are clients of Core Photography. This included a record month in October where we worked on 63 campaigns together.
Offsite Copywriting
Looking for a fresh copywriter to support a selection of their agents, Soames reached out to their photography and floorplan provider for advice. Nicholas was recommended, providing Offsite Copywriting for a market in which he has previously developed local knowledge from Onsite Copywriting jobs.
Industry-leading copywriting your clients will value