Your Hours of Writing are Better Spent by Us
Employing the Art of Fine Writing to Copywriting for SMES
Talented Copywriters for Your Business Needs
Are you staying on top of the quality-control of all your messaging? Is every piece you approve optimised for intention, clarity and emotional impact? How about SEO?
Sometimes, internal and external comms suffer from a careless delegation of writing responsibilities, whether you currently create your content in-house, or source it from a contractor.
Businesses reach out to us when they realise that on this occasion they don’t have the skill-base or time in-house to complete the task to a high standard. Others have heard of our talented copywriters and want to elevate their written content to match their brand.
“We requested bios for 35 staff in our six offices across Australia. The consultation process made me confident that Nicholas understood how to respect the availability and time of each team member. As the bios were being completed, I enjoyed reading how well everyone's value and individuality was captured. Nicholas was able to distil intricate aspects of our practitioners legal experience and then encapsulate that experiencee with clear and engaging biographies that reflected their personality while aligned with or firm's brand identity.”
- Michael Mead, Head of Consulting & Legal Services, Ai Group Workplace Lawyers
Creative copywriting that makes you look sharp
When You Need
Bio & Profile
Whatever your in-house belief-system might be, your competition will play an influential role in how your bios should read when you promote someone or bring a new team member on board. Written by us, your website, LinkedIn and Facebook profile communicate achievements without sounding like a shopping list, and imbue professionals with an air of confidence without sounding arrogant.
Brand Proposition
Any new or growing business needs to define and communicate its stand-out ethos and brand values. As brand copywriters, we articulate your brand values, mission and vision, clearly and uniquely. We create a new way of talking about you, what you do, why you do it and how.
Brochure & Flyer
If this is part of your marketing plan, you’re probably investing a healthy chunk in stunning photography, beautiful design and a huge print run. After your powerful cover page, you want succinct, well-written paragraphs, eye-catching sub-headings, and some point-reinforcing quotes or pull-outs.
Email & Enews
Quick, affordable and as controlled as an eagle following its prey. Send new subscribers a warm welcome, deliver regular newsletters about new products, seasonal promotions or events, while the occasional discount offer will help gel new relationships and reward long-time subscribers for their loyalty
Product / service Descriptions
Designing a new product or service range is an exciting milestone where you get to share your latest incarnation of creativity with your audience. Fine writing can imbue your creations with individual personas that are attuned to the spirit of your brand and stand out from the competition.
SOCIAL MEDIA
Developing your business’ brand identity across different social media platforms can be free advertising when done right. Share installments of your brand’s story on your favourite platforms, with our strategic social media management that stimulates engagement and nurtures either the organic or paid growth of your audience.
Scripts for Audio/Visual
The next time your video guy or gal says they can write your script, ask them: ‘Which are you better at? Filming or writing?’ A great script delivers your message and provokes a chat. Whether for your website, YouTube channel, your next online course or webinar, or video material for your conference, we can write or edit your factual or fictional content to assure maximum clarity, impact and entertainment.
Website Content
Whether you’re starting a new business or rebranding, you need optimised web copy that’s more in line with your brilliant new identity. Beyond weaving in those keywords for SEO seamlessly and elegantly, great writing is still the star of the show.
We can also write or edit your…
Business Plan
Grant Application
Job Application
Letter
Press Release
Speech & more
Case Studies At Work
Website Content
Press Releases
Grant Writing
The partnership with Xstatic Sunsets is creatively stimulating and ethically satisfying, expanding people’s awareness of their epic drug and alcohol-free dance parties. In addition to a series of brand enhancements, Nicholas co-wrote and edited a Grant Application to City of Sydney, which scored a $50k grant.
Website Content
Product Descriptions
Feature Article
Backed by 25 years of experience in porcelain tile manufacturing in China, Kaolin craft large-format tiles with cutting-edge design and technology, creating natural stone patterns of unmatched quality. Ready to share their range with Australia, Nicholas used his creative writing ability to write all product descriptions and website content, elevating their product range to the realm of fine art.
Script
Development of this 2min script required a lengthy briefing with the producer, online research of the subject’s WiRE Program and CSIRO’s ON Program, a lengthy phone interview with the subject, plus a round of revisions. The desired outcome was a Q&A format script that helped the subject to answer naturalistically when in front of the camera.
Premium copywriting that enhances your brand value